There is not a day where on the Social Networks someone talk about the is the so-called new course of CrossFit Inc. whose most obvious manifestations are videos of elderly people doing exercises at home and a website very focused on the medical aspects of the CrossFit philosophy. Many do not like this, and many feel a little disappointed from this strategy , especially the LORs, as they believe it is a kind of betrayal by Greg Glassman. Today I tell you mine, for what counts.
In the first analysis it is clear that what happened in the last year and a half had the objective of creating a clear demarcation line between the Games, the “sports” expression of the CrossFit and CrossFit methodology intended as a training system for everyone. And here many of the affiliates who had joined CrossFit for its sporty-competitive-evocative aspect, were a little disappointed both by the new format of the Games, with sanctionals, and by the change in communication that went from almost ” epic “to others much more homely, focussed on health for everybody.
If many affiliates before, I talk about coach and Box Owners, they identified themselves in the role of the elite athlete, now they find it a bit difficult to do it with that of grandmother who gets up and sits down from a chair without hands. Yet let’s not forget that CrossFit has always claimed to be a training method for everyone and as such is also acting in its communication
I have heard Owner declare that “this is not CrossFit” but, sorry, Glassman and his guys are supposed to know know what CrossFit is and if we go back fifteen years to read the journal articles, we don’t find things that are so different from those which are published today, they were only mixed with other information in a moment of identity perhaps more uncertain than now. What is technically a repositioning of a company on the market should be understood by its affiliates and not criticized as it is a way to also support their work by opening the doors of the Boxes really to everyone.
It is easy to teach and to do classes with young people, motivating them with competition but it is not so if people are of a certain age and have a level of maturation for their motivations are more structured than simply beating PRs all the time. A trainer should understand this and support this fact, both because it fills the Box and because making people feel better is his duty after all.
At this point the position of CrossFit is clear enough to prefer a modest exit of affiliates, who frankly started to get a little too much and too disorganized, to deviate from the original path also because, let’s never forget, CrossFit is not born to be a sport and for many reasons, which start from the fact that it is a brand, that the company that owns it earns by licensing its rights and that it is not a federation, it has an interest in it,
Do games represent CrossFit? No. They represent the competitive part reserved for an elite of few people who, moreover, proved to be counterproductive for the purpose of communicating CrossFit as a training method for everyone and I imagine that many, at HQ, regret the day when a New York publicist invented the “the sport of fitness has arrived” campaign for the launch of the joint campaign with Reebok in 2012.
At this point the situation appears clear, at least: those who really want to be useful to others by “sacrificing” themselves and really accepting everyone in their Box even at the cost of scaling WOD to levels that some consider embarrassing will continue to remain affiliated and learn to adapt their own service to this scenario, others can choose whether to remain affiliated or, feeling betrayed, continue their journey, much more exclusive, repositioning themselves.
One thing is sure: a well-structured box in which the people who run it have clear ideas, do not need the CrossFit brand to fill and do its job well so the choice is yours, taking into account that maybe even in your Box could one day could show up a Jacinto Bonilla.