Coronavirus: support your local Box. Honestly, I would never have thought of having to write this post but the circumstances are what they are and so here I am again, extending my appeal to all Italian CrossFitters and not only those in Lombardy that I published last weekend . Seeing the trends in the world
WOD pushed to the limit of human, overcrowded classes, trainer that seem to hate everybody. How to understand you’re in the wrong Box?
Strong nerves, lucidity, perseverance and patience to get the rid of stress and manage life if it was a huge WOD
In nobody understand why you do CrossFit this is for all of them: CrossFit explained to those who don’t practice it
If there is a trainer in the class there is a reason and ignore it is not surely the best thing to do if you want to improve.
What is the right price for fitness? Certainly not the lowest one but the one that really corresponds to the value of what is being sold.
Synthesis, clarity and web writing don’t always get along and often, in order to be read you need to make compromises not always exciting.
Better to listen and learn from the others instead of judging them and build barriers. It applies to every area and is the key to evolution.
Proteins are the last frontier of food marketing: they point out that they are in food, we pay more and abuse them.
Once a 50-year-old was considered old and worn out by life, also complicit in the works of the past that actually were tiring and physically tiring more than now so thinking about fitness after 50 was inconceivable. Today, fifty-year-olds are generally less frayed and more eager to continue to live their lives to the full,
In a sunny afternoon of November I’ve been told: “Rollo we change the servers”. And as usual the Muprhy’s law has been fully confirmed.
A personal analysis on how the CrossFit is changing, after years of expansion, reaching its maturity stage, and looking for a new identity in its past
Never rely too much on your skills because you can always meet a Dave Castro that knocks you down.
Between false goals and choices let’s try to understand the power of motivation and how to use it to get more members.
It's not that an enterprise dosentt need to follow the same procedures of a big one just because is small. Maybe it will scale down the tasks but it will do it.
It’s only about dimensions
Filling a gym with people is not difficult, the difficult thing is to make sure that these people do not leave after a while.
Despite the reason why you’re in the business of fitness, if you want to survive you got to do what any business owner is expected to do.
Learning to plan and to set a goal is the only way to avoid problems and failures
Who said that CrossFit don’t can’t be also fun? Too much Box take this fitness activity too seriously and this often causes a fallout of members.
Monday hike in a place that seems suspended in time.
Ecological awareness between words and fact to change thing so they won’t change.
Is really CrossFit for everyone? And what is our role in spread this culture?
Did you ever notice that every time something goes wrong you tend to blame external factors?
Avete mai fatto caso che ogni volta che qualcosa va storto si tende a dare la colpa a fattori esterni?
Not everybody agree with the recent repositioning of CrossFit Inc. but actually it is a return to the original spirit.
Vi capita mai di avere nostalgia di qualcosa che non esiste più ma che era decisamente meglio di come è ora?
No no, don’t worry, I don’t want to talk to you about the Abruzzese shepherds but about some changes in this blog.
Are we suret hat every affiliated Box offer pure CrossFit?
Clear targets, strategy but also awareness and sense of reality are the elements of the success of a Box.
What is a CTA and what is it for?
Did you know? A gym is a service provider.
Here is how to loose a potential client just because sometimes we’re not able to talk and act in a proper way.
Budget is a precious tool to keep al the economics and financial aspects of a Gym, under control.
After all box and a Commercial Gym are not so different. They are indeed the same thing with a different positioning
Knowing what to post on the BOX social profiles is crucial to preserve reputation and keep away from troubles.
What is the best marketing strategy for a Box? Let’s try to give an answer to this question
Some still confuse marketing and advertising as the same thing but in this post I’ll try to make cear the differences.
Complains from clients are a good occasion to improve our services and ourselves but we have to fix them and never take them as a personal matter.
Being aware of what and how we communicate may help us to avoid unwanted situations and to target the right recipient.
Superior service quality is the key to create a long term relationship with clients of the Box.